Enhaced Direct Photon Production in Au+Au collisions at 200 GeV measured with the PHENIX Experiment Stefan Bathe for the PHENIX collaboration Experimental results from RHIC indicate the formation of dense, rapidly thermalized partonic matter in Au+Au collisions at 200 GeV. Such a medium is expected to emit thermal photons, providing information on its initial temperature. However, in the pT range from 1-3 GeV/c where thermal photons dominate the direct photon yield, the measurement is notoriously difficult due to the large background from hadronic decay photons. An alternative approach to the conventional direct photon measurement is to measure "almost real" virtual photons, which appear as low mass e+e- pairs. Hadronic decay photons are absent above the mass of their parent hadrons, which is exploited to separate out direct photons. PHENIX has measured the production of low mass e+e- pairs in p+p and Au+Au collisions. A highly enhanced yield above hadronic sources was observed in Au+Au. Treating the excess as internal conversion of direct photons, the direct photon yield was deduced. The direct photon spectrum above the binary collision scaled p+p spectrum is exponential in pT. Its shape agrees with the thermal photon spectrum of a model prediction for an initial temperature of the medium of 370 MeV.